importance of media convergence

Check out our Privacy and Content Sharing policies for more information.). American journalism professor Jane Singer argued that in journalism today the formerly once-closed newspaper story is now an open text, with an ongoing existence. Held (2007) also states that the traditional TV is unidirectional broadcasting pattern, which greatly limits interaction between the television audience and television service providers, also limits the personalization and promptness of program. Please check your internet connection or reload this page. Children’s knowledge increases. Australian media scholar Axel Bruns referred to the rise of the “produser,” or the Internet user who is both a user and a creator of online content, while British author Charles Leadbeater discussed the “pro-am revolution” and “mass collaboration,” where the tools of content creation become cheaper and simpler to use, distinctions between amateurs and experts become blurred, and media content production becomes increasingly shared, social, and collaborative in nature. Uncover new sources by reviewing other students' references and bibliographies, Inspire new perspectives and arguments (or counterarguments) to address in your own essay. In addition, media convergence is an inevitable result of the development of media. You know how looking at a math problem similar to the one you're stuck on can help you get unstuck? First, social media make it possible for everyone in the network to be simultaneously producer, distributor, and consumer of content. With the innovation of technology, people could not live without new media in today’s society. Through media showcase their talents such as comedy, acting and singing.4. Announcing our NEW encyclopedia for Kids! This essay will discuss the importance of media convergence in the new media age. We use cookies to give you the best experience possible. Manovich claims that new media quite distinguish from the production. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. It educates people. To protect the anonymity of contributors, we've removed their names and personal information from the essays. With the new media innovation, traditional media and new media collided in many times (Lawson-Borders, 2006). Raboy (2008) argues that the media convergence of the BBC has three kinds of way. Our editors will review what you’ve submitted and determine whether to revise the article. How about make it original at only $13.9/page? On such occasion, the traditional media must explore new business models, make the best of its own advantages and integrate with emerging media in a multi-level and diverse way. Omissions? In 2007, BBC iPlayer came into the individual’s life, it provided about 1. This allows our team to focus on improving the library and adding new essays. The example essays in Kibin's library were written by real students for real classes. Did you find something inaccurate, misleading, abusive, or otherwise problematic in this essay example? Such technological transformations have been met by industry convergence and consolidation, as well as by the rise of giant new digital media players. In the late 1990s all these mergers made sense according to the logic of synergies, in which cross-platform media entities were greater than the sum of their component parts. It seems that not all individuals adapt to the media integration product and change their ways of life. Sorry, but downloading is forbidden on this website. To what extent do the media distort reality? "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. Let us know! Besides, he also claims that for some younger generations, they may adept at using computers but they need to learn more sophisticated IT skills. Zhang (2008) argues that in the development of media emergence, technical background, consumer background and industry background jointly improve and restrict the media convergence in both width and depth. In addition, IPTV spread the world via the Internet and the audience also all over the world, but digital TV is limited in cable television in the locality. New media and traditional media collision not only reflects the media develops to a certain stage of the inevitable result, but also give us a more colorful life in today’s society. Among the largest mergers were Viacom-Paramount (1994), Disney-ABC (1995), Viacom-CBS (2000), NBC-Universal (2004), and the biggest merger in corporate history at the time, the 2000 merger of America On Line (AOL) and Time Warner. Furthermore, Raboy (2008) states that BBC expanded mobile platform which the user may use the streaming media via the connection of. (2016, Nov 11). BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media convergence did not flourish until the 2000s, with the rise of Web 2.0 sites that aimed to be user-focused, decentralized, and able to change over time as users modified them through ongoing participation. The scale of growth of these social media platforms has been phenomenal. For example, old... 3.Teenagers. The conception of media convergence was defined in several ways. This essay will discuss … Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. As an integration product of television and network , IPTV has made individual’s life more convenient, people may use it at anytime and anywhere to enjoy colorful TV content. For more information on choosing credible sources for your paper, check out this blog post. Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets t… Changes in the way users produce, distribute, access and re-use information, knowledge and entertainment potentially give rise to increased user autonomy, increased participation and increased diversity. He said that media convergence means various media present a development trend that is multi-function integration (Paul, 1983). Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents when collaboration happens between print and broadcast. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Our society has never liked nowadays that is full of desire to information which have incredible amount, clearly and multifarious classification and the transmission speed even in seconds. The definition of new media has changed dramatically. In addition, the BBC provided digital interactive TV service in 2008, the audience may use the TV button to choose the digital service function (Raboy, 2008). “(Held, 2007:2) Held (2007) claims that installing a personal network, individuals could see different television contents via IPTV, including some potential activities such as download a movie or subscribe a television service. You can get your custom paper from He said”the strategic, operational, product and cultural union of print, audio, video and interactive digital information services and organizations” (Nachison, 2002). Similarly, News Corporation sold off MySpace for $35 million in 2011, having paid $580 million to acquire it in 2005. Let us know if you have suggestions to improve this article (requires login). Hockly (2011) argues that for old generations, they contact to computers later in life. Social media is a new driver of the convergent media sector. What makes you cringe? 1.Young people. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Lawson-Borders also believes that when the traditional media face to the pressure of competition in the new media age, the market constantly being invaded. For example, people could watch the famous fashion show Victororia’s Secret via IPTV and there is no time limitation (Held, 2007). It seems that the media convergence of the BBC makes itself has a broader development space in the new media age, not only limited to traditional media. Sign up Firstly, Manovich (2002) maintains that the coming of information society makes the development of media industry not only so fast, but also very urgent. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.2. It seems that media convergence could not alter individual’s lifestyle in some kind of degree. Discuss the importance of media convergence in the new media age. Sorry, but copying text is forbidden on this website. He said that computing and media technologies were two parted progress, but when they converge, they may represent what the new media is. However, after the technology bubble burst in 2000 with the NASDAQ crash, it became apparent that cultural differences between merged entities were more difficult to overcome than was first thought. - Alfredo Alvarez, student @ Miami University. Get Your Custom Essay on, Discuss the importance of media convergence in the new media age, By clicking “Write my paper”, you agree to our, Topic: Discuss the importance of media convergence in the new media age. to view the complete essay. This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. By the end of 2015, some articles reported that closing to 2.1 billion people have accounts of social... 2.Old people. https://www.britannica.com/topic/media-convergence, Organisation for Economic Co-operation and Development. All you need to do is fill out a short form and submit an order. The essays in our library are intended to serve as content examples to inspire you as you write your own essay. Media convergence was also defined by Nachison, who was the director of American Press Institution’s media center. In 1998, the BBC Online emerged, it transformed into a “portal” website and provided a large number of program related background materials and extensibility reports to users. The five key differences contents between old and new media is numerical representation, modularity, automation, variability and transcoding (Manovich, 2002). Please select which sections you would like to print: Corrections? Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Social media convergence brings a great number of convince function for old people. Then two examples of media convergence will be illustrated to show the importance of media convergence. 5 million online radio and television programs for the majority of Internet users (Raboy, 2008). The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. our expert writers, Hi, my name is Jenn It looks like you've lost connection to our server. 1. If you need this or any other sample, we can send it to you via email. He said that in 1991, the BBC researchers registered domain name of the BBC on the Internet.

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