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Now 'Probably 'not' the best beer in the world. Created by Fold7, the ads see the brand admit it is “probably not the best beer in the world” and then communicate the updates it has made to change that perception. Speaking exclusively to Marketing Week, Liam Newton, vice-president of marketing at Carlsberg UK, says: “We want to change the way people think about Carlsberg. Carlsberg U.K.'s VP marketing, Liam Newton, says in a statement: "At Carlsberg UK, we lost our way. Carlsberg has reacted to consumer distaste for its lager by admitting that it was " And the result was the same – Calsberg is a good tasting beer, but they are taking liberties when they say it is probably the best beer in the world. 16:52 UTC+8, 2017-10-13 0. The Danish firm has backtracked on the boast to launch a new drink, acknowledging its original wasn't up to scratch with a campaign saying: 'Probably not the best beer in the world. We focused on brewing quantity, not quality; we become one of the cheapest, not the best,” says Newton in the brand’s publicity materials for the relaunch. So we changed it'. “ In order to live up to our promise of being ‘probably the best beer in the world’, we had to start again. But in my mind Calsberg is most probably not the best beer in the world. Lager is a type of beer that is fermented and conditioned at low temperatures. Forty-six years after Carlsberg bragged its lager was 'probably the best beer in the world', the brewer has admitted that it isn't. The examples of lager beer produced worldwide vary greatly in flavor, color, and alcohol content. Probably, not, the best beer in the world. We focused on brewing quantity, not quality; we became one of the cheapest, not the best. ‘Probably not the best beer in the world’ – Carlsberg’s new ad ‘Probably not the best beer in the world’ – Carlsberg’s new ad ‘Probably not the best beer in the world’ – Carlsberg’s new ad Wang Xinzhou. Just to make sure I had a second pint, it was after all in the aid of research. Launched along side a new ad campaign - making fun of its 30 year old slogan - 'Probably the best beer in the world'. Zhang Yang Wang Xinzhou. The Danish firm has backtracked on the boast to launch a new drink, acknowledging its original wasn't up to scratch with a campaign saying: 'Probably not the best beer in the world. Zhang Yang.

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