For example, a company may acquire a similar firm, allowing it to expand its product offering and, as a result, increase its sales and revenues.
Synergy Example. Synergy is reflected on a company's balance sheet through its goodwill account. The two firms combined may be able to achieve higher profitability than either firm could achieve on its own. Synergy can be reflected in increased revenues and/or lower expenses.
Here’s some of what Stephen Covey thinks: “To put it simply, synergy means “two heads are better than one.” Synergize is the habit of creative cooperation. Goodwill is an intangible asset that represents the portion of the business value that cannot be attributed to … The above situation is a good example of something called synergism. It is teamwork, open-mindedness, and the adventure of finding new solutions to old problems. Synergy is often one of the goals of a merger or acquisition.
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